Women Become Major Force in China's Tourism Consumption Market
- Home
- News
- People
- In-depth
- ACWF
Women Become Major Force in China's Tourism Consumption Market
March 17, 2023Women are emerging as a major force in China's tourism consumption market, and they pursue a quality tourism experience, according to a Chinese online leisure travel company.
Women have a stronger desire for travel and tourism consumption than men, and have more purchasing power, said a report on women's tourism consumption in 2022 recently released by Chinese online travel agency Tuniu. The report showed that the per capita amount of money women spent on tourism products was 40 percent higher than men's.
A tourist takes photos of cherry blossoms at a hostel in Qianyuan Village of Sandu Township, Jiande, east China's Zhejiang Province, Feb. 28, 2023. [Xinhua/Xu Yu] |
Women born after 1980 and 1990 made up 73 percent of total women users who traveled in 2022. Enjoying a relatively high income and being financially independent, most women in this age group were more willing to travel. Women users from cities like Shanghai, Beijing, Guangzhou, Nanjing, Hangzhou, Tianjin, Shenzhen, Wuhan, Hefei, and Chengdu had a stronger desire to travel.
As women pay more attention to the quality of life, they have a higher demand for the quality of tourism and the diversity of tourism products.
The report indicated that 29 percent of women travelers chose package tours while women born after 1990 and 2000 preferred independent tours and self-driving tours. In terms of accommodations, women tourists favored star-rated hotels, boutique hotels, stylish B&Bs, and hotels in theme parks.
Camping, hiking, rock climbing, skydiving, skiing, diving, and surfing were added to women travelers' wish lists, according to the report. Fifty-eight percent of women tourists chose short-distance trips in 2022, with cities including Beijing, Guangzhou, Shanghai, and Hangzhou being the top destinations for them.
The report also found that 28 percent of women tourists traveled with their children. Educational tourism products such as summer camps, winter camps and science-themed tourism have become popular among mothers.
(Source: People's Daily Online)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Related articles
Madrid Open: Rublev overcomes illness to win title
Andrey Rublev won a tense Madrid Open final 4-6, 7-5, 7-5 against Felix Auger-Aliassime on Sunday ev2024-05-09Chinese premier chairs meeting to solicit opinions on economic work
Chinese Premier Li Qiang, also a member of the Standing Committee of the Political Bureau of the Com2024-05-09China's State Council to revise, repeal administrative regulations
Chinese Premier Li Qiang has signed a decree of the State Council, announcing decisions to revise an2024-05-09S. Korea's opposition bloc wins three
SEOUL, April 11 (Xinhua) -- South Korea's liberal opposition bloc won more than three-fifths of seat2024-05-09Kylie Jenner and longtime pal Rosalia arrive back at the Mark Hotel in NYC hand
Kylie Jenner and Rosalia showed their friendship is going strong as they arrived hand-in-hand The Ma2024-05-09National Fitness Day: Equestrian
By Ebulavi (People's Daily Online) 09:26, August 09, 2023Mahashate Ye'erbole, an obstacle course in2024-05-09
atest comment